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Redken

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By: Jamie Matusow

Editor-in-Chief

Christine Banks has been promoted to vice president, U.S. marketing for Redken. In her new role, Banks will lead the U.S. marketing strategy for Redken to drive growth for the brand’s hair color, hair care, styling and men’s business, bringing innovative and creative programs to market. Following a successful career with Ford Motor Company, 1-800-Dentist and Dermalogica, Banks joined L’Oréal in 2004 as senior marketing manager on Kérastase where she launched the original kerastase.com site and crafted the launch strategy for Shu Uemura Art of Hair. In 2009, she first worked in the UK as a key account manager for L’Oréal Professionnel and then moved to lead marketing for Redken in the UK/Ireland and launched Pureology in the UK market. In 2011, she returned to the Luxe division in the U.S. as vice president, retail marketing for Lancôme where she was responsible for the strategic management of the GWP business.

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